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Culture —

Man in grey leading a team meeting with a laptop open.

Our Journey We Believe In

Born From Fire

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A car covered in snow, symbolizing the challenges founders face.

Why Most Founders get Stuck

Every founder hits the wall. Some at week two. Others after their first investor call. Maybe you're staring at your Notion roadmap thinking, "Wasn’t this supposed to be simple?"

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Scetches of a design of a application.

Designing From Chaos

If you’ve ever tried to turn a napkin sketch into a real product, you know the feeling: excitement meets overwhelm. Chaos dressed as creativity.

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Product & UX —

Scetches of a design of a application.

Designing From Chaos

If you’ve ever tried to turn a napkin sketch into a real product, you know the feeling: excitement meets overwhelm. Chaos dressed as creativity.

Read more
Stacks of different text books.

UX that converts

Your MVP works. But is it working hard enough?

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A sign from london underground that says 'WAY OUT'.

Design is the Way Out: Lessons from London’s Underground

If you’ve ever taken the Tube in London, chances are you’ve seen the glowing yellow "WAY OUT" signs guiding you through the chaos. Loud crowds, packed tunnels, endless transfers, and yet, one simple phrase offers clarity. That’s user experience design (UX) in its purest form: guidance when users need it most.

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Founder Insights —

Man in grey leading a team meeting with a laptop open.

Our Journey We Believe In

Born From Fire

Read more
A car covered in snow, symbolizing the challenges founders face.

Why Most Founders get Stuck

Every founder hits the wall. Some at week two. Others after their first investor call. Maybe you're staring at your Notion roadmap thinking, "Wasn’t this supposed to be simple?"

Read more